I will be updating this page soon! But what you need to know is to identify who you are based on your budget and needs.
It is more important that you make content rather than worry about what to make content with. I've done the research and tested these products so that you don't have to. If I were starting over from day 1 with what I know now, this is what I would use.
These are affiliate links. By purchasing through them, I get a small commission and appreciate it. I promise I won't invest it and I'll blow it on a delicious bowl of Thai noodles.
The Beginner:
Just use your cell phone, position a softer light to the side of you. You can even use window light (though, it will change). Lighting is important and I will be making a video explaining the process. But your cell phone is meant to handle most situations. And the point with video content is to relate to your customers, so often a cell phone is the best choice (since they have one).
Middle Option:
This is my favorite current thing on the marketing. It comes with a mic and looks great. It is easy to film yourself and set it to auto. The file sizes are smaller, easier to edit, and the sound is good.
DJI Pocket Osmo 3 Content Creator Kit - https://amzn.to/3WD6IPU
ND Filters (to help with sunlight outside) - https://amzn.to/3YkyZwb
High End Option:
This is what I use for all of my high end video shoots. If you are using in a home office/studio, you'll want proper lighting. I like to do a color tube light on the background of the wall, an accent light mounted to the wall aimed at the wall (I can do dual colors), another big key light mounted to the wall, a fill light on the other side (small and turned down), and a hair light overtop.
The background lighting is about creating a look and feel in the background. The key light with a honeycomb filter allows you to control the light so that it pretty much just hits you. This ensures you have control over the background.
Lights are mainly about power, control, and feel.
But the camera is the Sony FX3. It is an incredible cinema camera that shoots commercial quality stuff and is Netflix approved (in case you decide to stop making cat videos and move to the big time). I pair it with a Sigma lens for range (24-70mm) or use a G master lens (35mm) to get the nice blurred background by shooting in f stop 2. If that is moonman language, that is okay. There are plenty of tutorials to learn how to use it properly.
But be prepared to invest time into learning the menu systems, proper lighting, color editing, etc. This is why I recommend the DJI for most content creators. Don't forget, 99% of people watch our reels while taking a shit. But if you don't heed my warning and want one of the best quality cameras around, here you go.
Make sure you purchase the right lenses for Sony cameras. Each camera has different mounts
Sony FX3 - https://amzn.to/3y4YFlN
Sony G-Master Prime Lens 35mm - https://amzn.to/4fi5iSp
Sigma 24-70mm Telephoto Lens - https://amzn.to/3zUIfg6
Amaran light - https://amzn.to/3SnHjaB (I use the 200x because sometimes I use it outdoors)
Small rig honeycomb filter - https://amzn.to/4dmp7q1
Fill light - https://amzn.to/4bZfmNm (can use something similar)
Color Tube light - https://amzn.to/3YkHV4x (you can use any colored tube light)
Side light for background - https://amzn.to/3yf4o8r
Wall mount for small light - https://amzn.to/4cWJOJf
Wall mount for big light - https://amzn.to/3WDGVHl (this thing is a BEAST)